It’s common knowledge that no matter how excellent your services are or how sincere your messaging is, what your consumers think about you will always trump what you say about yourself. Furthermore, Google has now included customer reviews in its local ranking algorithm – not just the number of reviews but also the quality of those evaluations. So, in order to maximise your click-through rate, you must get more and better Google reviews. In other words, good Google reviews are no longer an option; they are necessary.
Google Reviews Matter
Placing a Google review is a quick and straightforward process with ongoing benefits for your business. A good review will improve your reputation and ranking in a Google search. Moreover, the statistics for focussing on gaining more reviews are compelling:
- An online review is as essential to nearly 9 out of 10 consumers as a personal recommendation.
- Customers spend 31% more at a business with “excellent” reviews.
- Google rewards companies with lots of positive ratings. They are a ranking element for local SEO, as revealed by Google.
Getting More Google Reviews
1. Make it easy.
Make writing a review as easy as possible for a happy customer. So, rather than asking them to find your business on Google maps, send them a link or include it on your website.
2. Google reviews page on your website
Creating a review page on your website makes leaving a review even easier. Plus, having the reviews right there will entice prospects to become customers. Include a clear ‘call to action’ to leave a review.
3. Have a call to action in your website footer
This could be in addition to a review page on your website.
4. Ask your customer in person
Ask for a review if you have a good experience with a customer in-store or on the phone. Most customers will be pleased to be asked and more than happy to oblige.
5. Make sure they know how easy it is to leave Google reviews
Some customers can be overwhelmed by the prospect of writing a review. Let them know they can leave a starred review or keep the review down to one or two lines. Plus, use phrases like ‘drop a review’ or ‘leave a quick review’ rather than write a review. Try the phrase, “We support local businesses. If you would like to do the same, please leave us a Google review. We would really appreciate it.”
6. Launch a Google Review email campaign
A simple email marketing campaign to ask for reviews can work wonders. You may be surprised how keen happy customers are to write a review. After all, asking them to take a specific action to assist current and potential consumers in making wise choices is perfectly acceptable.
7. Use Social Media
Use your presence on platforms like Facebook to ask customers for reviews. Make it easy with a direct link.
8. Ask partners and vendors
Although not customers, partners and vendors can let customers know what it’s like to work with you.
9. Link in your email signature
Make every email an opportunity to get a review by including a link in your email signature.
10. Ask Friends and Family
Ask friends, family members or business friends to a leave 5-star review.