Posts by Steve Brambley

Get Creative with Colour and Spice Up Your Brand

The brand colour choices you make for your website can profoundly affect your visitors. This is because different colours promote different emotional responses. So, generally speaking, the colour red, for example, indicates strength and power. And even danger. On the other hand, blue evokes a sense of calm, serenity, and…

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Vital Ingredients for a Successful Web Page

There’s no doubt that many companies can produce an attractive-looking web page. And yes, many can create a user-friendly website. Plus, some can even populate a website with high-quality content. But, and here’s the kicker, there aren’t many that can bring all those vital elements together in a cohesive, stylish,…
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Google Ads 101 – Boost Online Business Exposure

Competing online for new customers can seem like a daunting prospect. After all, the worldwide web is a big place. Moreover, there are plenty of media-savvy experts out there who know all the tricks of online marketing. However, you can get a piece of the action by learning a few…

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Secure Your New .au Domain!

Exciting news! The domain authorities are releasing a new top-level domain ending .au on the 24th March 2022. In fact, pre-registration starts at the beginning of March. Fortunately, if you own a .com.au or .net.au web address, you will automatically have priority choice for the first six months from the…

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How Can You Build Real Customer Loyalty?

Customer loyalty is the backbone of any small to medium-size business. Without customer loyalty, most SMBs won’t survive. Of course, large corporations rely on loyalty, but their greater reach and market share means their business can tolerate significant churn rates. They also have the systems and budget to capture loyal…
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3 Easy Steps to Tell Your Story on Your Website

It’s never been easier to set up an online business to sell your services or product. And, with a vast and expanding marketplace of consumers looking for something unique, knowing how to effectively tell your business story has never been more crucial. In fact, a strong story is your way…
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Essential User-Interface (UI) Design Tips

A website is more than a collection of pages stitched together with links. It’s also a User Interface (UI). As such, the UI design focuses on the user’s visual journey as they move through your website. This journey or interaction creates an experience for the visitor. Therefore, the website designer’s…
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The Importance of Designing Great Online Forms

It may seem like a simple proposition, but in reality, an online form can be a challenge to get just right. We see forms everywhere. Almost every website has them, so what’s the issue? That seemingly innocuous form is vital for gathering valuable visitor information, so it’s crucial to perfect…
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Web Design Best Practices – Part 2

In this second part of our blog, we’ll look beyond user browsing behaviours and into crucial best practices. In other words, how to apply user behaviour to create an optimal website experience. First though, what is ‘user experience’? Simply put, it’s an emotion, intuition or sense of connection that visitors…
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Web Design Best Practices – Part 1

In part 1 of this 2 part blog, we will be looking at the typical visitor’s browsing behaviour. We’ll focus on web design best practices from the visitor’s point of view. Later, in Part 2, we’ll look at user-centric design techniques. These have become a standard approach for successful and…
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