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If you own a business in Coffs Harbour, you’ll naturally want to give your brand a strong, enduring visual identity. Central to this is your logo design. So, to achieve the best possible outcome, hiring an experienced professional logo designer is essential. However, this is not as easy as it sounds. So, here’s a list of 11 pitfalls to avoid while looking for the right designer for your logo.
1. Underestimating the Logo’s Importance
A logo isn’t “just a logo.” Moreover, it’s the first thing people will associate with your business. Remember, you never get a second chance to make a first impression. And remember, once you’ve included your new logo in your marketing and branding, you’re committed. Changes at this point get expensive!
2. A Logo Designer is Key
Sure, you need to be careful with your startup budget, but don’t skimp on your logo. Good logo design is crucial for your business’s image and success; it’s not usually a quick job.
3. Using Copied Designs
Watch out for designers who might use someone else’s logo and tweak it slightly. It’s not original and could get you into legal trouble for plagiarism or copyright infringement. Besides, how will you stand out if it’s too similar?
4. Choosing Unlicensed Fonts
Using fonts you don’t have the rights to can lead to legal issues. Be sure all font licences are sorted before you face additional costs.
5. Settling for Generic Icons
Your business is unique, so your logo should be, too. Therefore, avoid generic stock logos that could make your brand look like everyone else’s.
6. Accidental Offensive
Make sure your logo doesn’t accidentally look offensive or inappropriate. You’ll be amazed at how often this happens! You don’t want to upset your potential customers.
7. Logo Designer Not Thinking About Different Uses
Your logo should look good everywhere. If it looks good in print but bad online, you’ll have a problem. Essentially, it needs to be versatile and adaptable across all media and on any colour.
8. Hidden Costs of a Bad Logo
A logo should show what your business is about. It should reflect your industry. Moreover, it should be instantly recognisable and sit firmly within its category.
9. Logo Designer – Ignoring Your Audience
Your logo should appeal to your target customers. They might forget about your brand if they don’t connect with it.
10. Overlooking Future Growth
As your business grows, if your branding needs to change, it will be an increasing cost. So, it’s super-important to get your logo right from the beginning.
11. DIY Disasters
It’s tempting to cut costs and make your logo yourself, or ask a friend who’s ‘a bit creative’. This is probably a mistake because professional designers are trained to turn your brand’s essence into a perfect visual form.
Logo Designer – The Bottom Line
Finding the right logo designer takes time. Go for a professional who can help craft a logo that effectively introduces your brand to the world. Importantly, invest properly now to reap the benefits in the future.
