Today’s SEO Activity: Yellow Pages Online Listing

Today’s SEO activity for your local Coffs Harbour business website is simple. Ensure that your Yellow Pages Online listing is assisting your website with your search engine optimisation (SEO).

Is there already a listing for your Coffs Harbour local business on the Yellow Pages Online?

First, go to yellowpages.com.au type your business name and location (e.g. Coffs Harbour Region) into the appropriate search fields and click the search button. Next, if you cannot find your business within the search results, go ahead and create a free listing by clicking the ‘Create-my-free-listing’ link. Lastly, I recommend submitting your information and checking Yellow Pages Online after about five business days to verify that they have listed your business correctly. So, well done! That’s it.

I do have a listing, but it does not have a link to my website.

This is common and does not help your local Coffs Harbour website’s search engine rankings (e.g. in Google or Bing). So, I recommend giving Sensis (Yellow Pages Online) a call. Next, you must verify you are authorised to manage the listing for your business. Provide your website address (and, optionally, your email address) to the Yellow Pages Online representative to add to your listing. Also, there’s a chance that a sales representative will try to sell you a paid subscription to an advertising package to list your website. This is not the case!

Free Listings Are Fine

In fact, the free listings page clearly states that the free listing includes the website and email. You might have to be assertive to make this happen. Again, after about five days, visit the Yellow Pages Online to check if your listing has been amended correctly.

I do have a listing and it has a link to my website.

Click on the link and check that it correctly opens your website. If it works – great! If, for some reason, your link does not work, please give Sensis a call and get them to correct the link. It will be well worth it.

What are the SEO benefits of a website link on the Yellow Pages Online?

The most highly valued Australian directory is Yellow Pages Online.  A listing with a link to your website creates multiple inbound links which assist your off-site search engine optimisation (SEO). Furthermore, links on other websites to your site (besides many other factors) will result in better search engine rankings for your Coffs Harbour-based business.