“Design without function is decoration. Structure without design is dull. You need both to convert.”
WordPress websites
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The WordPress websites CMS (Content Management System) started as a blogging platform over 15 years ago. Over the years WordPress has evolved and now runs 25% of the top 10 million websites worldwide. The secret to WordPress’ success and growth is its flexibility and versatility. It is now used for all types of websites including company and E-commerce.
There are many reasons WordPress is the most favoured platform by web designers and users. WordPress is easy to customise and has a lot more to offer regarding reliability, security, plugin features and SEO friendly tools.
The six reasons you should choose WordPress are:
Easy to Customise Templates
WordPress offers over a thousand themes and continues to add new ones regularly. Each theme allows you to customise the layout, colours, font types and more. Customising essential SEO features such as meta tags, descriptions and site maps will help your site rank in search engines.
An experienced web designer, can customise your site to reflect your business, and use best practise SEO tools and strategies.
Simple Content Management
The importance of content cannot be overrated. Good, concise content that has been written using SEO strategies will boost your site’s ranking and convert your customers. For a website to remain competitive in the rankings, the content needs to be search engine optimised, regularly updated and added to.
The essence of WordPress is the ease in which you can add, edit and manage content. The publishing tools allow you to create new content, choose privacy settings, review and schedule posts in advance. Even those who are IT challenged can manage and publish regular SEO friendly content without too much fuss.
Open Source; Free to Download and Update
WordPress is open source, which means it is free to download and there are no ongoing licenses or subscriptions.
As an open source, WordPress offers frequent updates and improvements in security and its CMS system. These updates are beneficial to keep your site up to date, secure and SEO friendly.
Plugins Proven to Improve Your SEO
The objective of any website is to rank in search engines and convert users. SEO is an area where WordPress excels, offering thousands of plugins (add-ins to existing software programs) designed to improve your SEO.
Most plugins are free such as Yoast SEO, which is the most popular SEO plugin. Effective use of plugins will help you tick all the SEO boxes.
Permalink Customisation
Another important factor in SEO rankings is the URLs of a site. A URL is the internet address used to represent a website and its individual pages.
A permalink defines the URL and how it looks and is displayed. WordPress allows you to customise your site’s URLs, helping boost SEO for individual pages and websites.
By optimising URLs for each page, you increase their chances of appearing in a SERP (Search Engine Results Page) and therefore boosting the site’s overall ranking. Customising your URLs will also help with your site’s navigation, which is important from a user and SEO point of view.
Share Your Content with Inbuilt RSS Feeds
RSS (Rich Site Summary) is a web feed format that delivers regularly changed content across the web. What this means from an SEO perspective is that you can spread your content across the web and form a quality link back to your website. WordPress has an inbuilt RSS feed, so your content is spread and shared, giving you a wider audience which in turn helps your SEO.
WordPress Websites In a Nutshell
For a website to rank well, it must employ SEO tools and strategies within its content and structure. WordPress has developed a host of CMS themes that are targeted at maximising SEO features while allowing it to be customised for different types and styles of websites.
Here at F1RST we have the expertise and experience to develop a quality WordPress website for Coffs Coast businesses and beyond.
