We are very proud to announce that F1RST is one of the first Australian web design agencies to provide their clients with cutting-edge Website Reports with the aid of Google’s latest release – Data Studio.
Our Standard, Professional & Ultimate Website Management Plan clients now receive a monthly update on the performance of their website with these interactive reports which present important key data in a manner that is easy to understand and visually pleasing.
The F1RST Website Reports Explained
How many visits did the site have?
Unique visitors represents the number of website visitors that viewed your website within a month. Unique means that even if one particular visitor views the site numerous times (several sessions), it only counts one visit. Of course the more visitors there are the better the exposure of your business. One has to take into account that certain trades are in general low traffic accumulators and others usually have a lot of traffic. For example ‘used cars sales’ will attract a lot more traffic than ‘dishwashing liquid ingredient supplier’. Page views displays the total number of pages of your website that were viewed in possible multiple sessions by unique visitors. The trend line gives you an overview of sessions throughout a month to show how busy your site is over a period of time.
Which channels did visitors come from?
This pie chart provides information about which percentage of all visits originated from which traffic source. The pie wedge (direct) shows the percentage of visits that entered your domain name directly into their browsers whereas the other sections represent other websites or search engines that were used to find your website. If a link to your site exists on another website and many visits come through this link, it is likely to be represented as one of the sections in the chart. It is very positive for your site if a larger section of the chart is occupied by search engines such as Google, Bing or Yahoo.
Did visitors use a mobile device?
In the Website Reports the number for ‘No’ represents the number of site visits by people using either desktop computers or laptops. ‘Yes’ shows traffic generated by visitors using a mobile device such as mobile phones, smart phones, tablets or other handheld devices.
Where did visitors come from?
The map shows website visits allocated to their origin countries. Preferably most visits come from the geographic location that represents your key audience. There are often visits from India and the United States included as these countries are very active in regards to browsing the web for marketing (sometimes spamming) purposes.
The list shows you the region (state or territory) which visitor came from. Ideally, the majority of visits come from the location that represents your target market.
Which pages did visitors view most?
The website reports show the top ten list of the most viewed pages on your website. ‘/’ indicates the start page whereas the other list items represent individual pages. In most cases, the visitor’s journey starts on your start page and then follows through to other sections of your site. However, it is very likely that all of your pages are indexed by search engines, and therefore in some instances the site visitor enters your site through another page than the start page. This measure is an indicator whether pages that are important for your business are displayed in a prominent enough position of your site.
How long did visitors stay on average?
This measurement shows the average time in minutes and seconds that site visitors spent on a page of your website. As a general rule: the longer the stay the better as people will engage with your business in more depth when they spend more time on your website. It also has to be taken into account that some visitors only quickly have a look at the start page and find that the site is not applicable to them or they have visited the wrong site. This is a common process and happens naturally which lowers the average time of the stay.