Photos are a powerful medium for your website as they allow you to convey a great amount of information in a matter of seconds. The majority of your website visitors most probably do not spend a lot of time reading lengthy texts except if they are looking for specialised information. The usage of photos can create a mood, communicate a feeling, enforce your businesses branding and most important provides you with the opportunity to visually connect with your audience.
Your own photos
Of course, you can use photos that you already have on file. As part of the website design process, we can re-touch your photos if needed and optimise tone, contrast & brightness as well as other adjustments. We can also optimise all your photos for website usage which ensures fast download times as well as beautiful crisp picture quality.
Stock images
Stock images are a great way to add a professional appeal to your website. As part of our All-Inclusive Website Package, we can purchase usage rights from official stock photo websites for you. The main disadvantage of stock photos showing people is that they often have a very Americanised look & feel (due to the origin of the most popular stock photo websites) which might decrease your website’s ability representing your business as a truly local Coffs Harbour business. However, using stock images & graphics to add to the overall style of your website rather than depicting people often works very well.
A professional photoshoot
As an inclusion of our All-Inclusive Website Package, we offer a professional photo shoot with one of our Coffs Harbour local photographers to our clients. We offer a variety of options, for example, business & staff photos, product & real estate shots or studio photoshoots. As we work with a large range of different clients the kind of photos that make sense for a business are various, and we cater for individual demands through flexibility.
The big advantage of a professional photo shoot of your business is that you can pinpoint what makes your company unique and you can communicate authenticity & connect with Coffs Harbour customers, clients & stakeholders.
Copyright matters
It is not recommended to use photos, graphics or any other content from other websites without written permission. As with all publications, websites are no exception when it comes to copyright & plagiarism laws. We here at F1RST ensure that all media & design assets used to create your website are officially sourced and that the appropriate usage rights are obtained.
To take advantage of a great professional photo shoot for your business without the extra expense, please get in touch with us for your next website project.
