Are you proud of the way your website looks and functions?
If you answered “no”, your site may not be projecting the image you like or be built to its full potential.
Many people put a lot of time, work and money into their websites and then find out that it is not serving their business.
A well-built site is functional, easy to navigate, optimised for the latest search engine algorithms and of course attractive.
To the average Joe, your website could seem adequate, but a professional web developer has additional insights to improve the performance of your website.
Having a website consultant do a website audit can ensure your online presence meets the requirements needed to be successful and competitive.
Here are five reasons to get in touch a website consultant:
1. Comply With Industry Standards
Modern websites should be designed according to a certain framework. Your website consultant should be able to examine your site and see if your content, layout and imagery follow the current industry standards.
A website built in accordance with these specifications will look better, load faster and obtain better rankings in search engines than out-of-date sites.
2. Responsive Design
In terms of internet access, more people are using smartphones and tablets rather than traditional computers. With impressive specs and being able to bring them with you, these devices are much more convenient for people who conduct their work outside of an office space.
Having your website optimised only for desktop usage can very well cost you customers. Your website consultant can analyse your website on different devices and make suggestions for improved browser compatibility and how to cater for devices with various screen sizes.
3. Follow Accessibility Standards
For assistive software to properly work, sites must meet certain accessibility guidelines. Visually impaired users operate screen readers in order to navigate the internet, and a website consultant can help you build a more user-friendly site that is optimised for all your customers. This often results in more streamlined user experiences and the added information also benefits your SEO efforts.
4. Ensure Technical Functionality
Have your site function as it is intended. Make sure you are using technology and coding standards that are widely supported and that your site is technically sound. Things like broken links are not good for business. While conducting an audit, your web consultant can check the links throughout your site and inspect pages for all kinds of errors.
5. A Website Consultant Can Apply The Latest SEO Strategies
It is essential for your website that it can be found easily. You should think of your site as if it is your digital shopfront and that search engines are your maps to get there. If your shop cannot be seen on the map, then how will it be found?
Google is particularly rigorous with what ranks highest and will automatically blacklist anything deemed to be spam.
Having a website consultant that keeps up-to-date with SEO trends can help to get you a high Google ranking, giving your site the visibility and exposure it needs to become a valuable asset to your business.
For your free audit by a Coffs Harbour website consultant, get in touch with us at F1RST.