Would you like a fresh approach to boosting your local SEO? Virtual tours build trust with Google by verifying a business’s legitimacy visually and via location information (GPS). As a result, Google gives trustworthy companies a ranking boost. Moreover, virtual tours also feed directly into Google Maps Streetview and your Google My Business (GMB) listing.
Our professional photographers can create cost-effective tours of your premises without interrupting your daily business activities. So, let’s explore the many benefits of virtual video tours.
Virtual Tours: Powerful and Impressive SEO Tools
Virtual tours have established themselves as formidable digital marketing tools. Think about it. When immersed in an in-depth tour, users don’t simply browse your website but actually experience it! This engaging format leads customers deeper into your business or product offering. It’s true – nothing connects users more to your site than the feeling they’ve already visited.
What’s a 360° Virtual Tour?
A 360° virtual tour replicates a physical site tour in a digital setting aligned with your company’s branding guidelines. It’s an immersive, interactive visual experience created with specialised, state-of-the-art 360° camera equipment. Ultimately, it’s a compelling tool for introducing your business or locality and highlighting its unique features.
Reaping the Benefits
Virtual video tours treat every visitor as a potential customer by showcasing experiences not traditionally expressed on your website. For example, imagine showcasing the Sydney Opera House via a 360° tour for tourists who’ve never visited before.
Paving the Way for SEO Success
Virtual tours positively impact your SEO in several ways:
Google considers “dwell time” (the time a user spends on your site from a Google search) a critical ranking factor. The longer visitors stay on your site; the more Google sees your site as engaging and relevant. In fact, tours can increase dwell time up to 10 times!
A balance of photos, videos, audio, and virtual tours helps your pages climb up Google’s ranking ladder. Conversely, your pages may lag in the SEO race without relevant multimedia content.
Google’s AI-powered algorithm, RankBrain, also assesses how users engage with your page content. Tours, therefore, signal to Google that your site has engaging and relevant content for viewers to explore, ultimately enhancing your SEO.
Google’s Streetview is another powerful tool to unlock your SEO potential. It helps create interactive, 360° tours for your business. So, by connecting people with places, it can certainly give your local visibility a significant uplift.
Here is an Interactive Example of a 360° Virtual Tour on Google My Business (GMB)
That’s a Wrap
The age of virtual reality is here. Utilising virtual tours improves SEO dramatically, transforming perceptions about your brand. It may be the ultimate tool for businesses in NSW eager to enhance their online presence!