search engine

Some Simple Steps For A Solid SEO Strategy

Key Words A little research into your target market can go a long way with your SEO strategy. Take a look at what your potential clients would be searching when looking for a product or service your company provides. Let’s say they are looking for a local business; they may…
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Improve Rankings For Your Website

The search engine optimisation (SEO) landscape and therefore the quest to improve rankings is changing. In the past, you could reach the number one spot by using your target term or keyword repeatedly on your site. As a result, web designers began taking advantage of this effect and used ‘keyword…
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Search Engines: 5 Simple Things To Avoid

1. Don’t use graphics instead of text Rendering text as graphics is a bad idea and should be avoided. Although you can read it, search engines cannot read the text on graphics. So, any words that are not in plain text will be completely ignored. A lot of sites use graphical links,…
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36 On-Site SEO Strategies

Being involved with SEO for over ten years, I often describe the process as a game of chess where all pieces move at the same time. The more sophisticated search engines such as Google and Bing become, the more a well-balanced SEO strategy pays off. There are quite a few…
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How To Get To Rank 1 On Google

One of our clients recently asked me, “How can I get my website to rank 1 on Google?’. Well, that’s a good question. However, the answer isn’t straightforward. So, I wrote this article to shed some light on this steadily reoccurring question: How do you rank 1 on Google? To…
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White Hat vs. Black Hat SEO

SEO (Search Engine Optimization) techniques are classified into two broad categories. First, we have techniques that search engines recommend as part of good design. Next, we have methods that search engines do not approve of. Search engines attempt to minimise their effects. They refer to this as spamdexing. Essentially, industry…
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