There’s no doubt that many companies can produce an attractive-looking web page. And yes, many can create a user-friendly website. Plus, some can even populate a website with high-quality content. But, and here’s the kicker, there aren’t many that can bring all those vital elements together in a cohesive, stylish, and high-performance package. So, what are the essential ingredients required to create a successful web page?
1. Strategic Planning
Before we put mouse to screen, and before any design decisions have been made, you must take a step back and make a plan. This means delving into your business and defining a digital strategy to realise your earning potential fully. Essentially, this is the first discovery meeting with your chosen digital marketing agency. So, now that you have clear goals and strategies to achieve them, the design process can begin.
2. Web Page User Experience
User experience (UX) is a term used to describe how easily your website can be navigated. Getting this right from the get-go is essential, as straightforward, intuitive navigation is crucial to your visitors’ positive experience.
3. High-Quality Coding
Unlike a cheap ‘off-the-shelve’ website, high-performance websites are built from perfectly structured code. As a result, every line is written for your site’s particular needs. On the other hand, messy ad-hoc code will throw up errors, be slow to load, and crucially, it will not rank well with Google.
4. Deliberate Design for every Web Page
Web page design isn’t about pretty colours and fancy fonts. In fact, it’s more about presenting your company’s image and brand in the simplest yet most effective way. Moreover, clever animations and overly flashy features do not build credibility. So, every element must be deliberate and for a reason.
5. Content is King
Content really is king. Without great content, even the best design will fail. Make no mistake, Google’s algorithm will sniff our poor quality or copied content and downrank your site appropriately. So, engaging content is essential for your clients and gaining a favourable Google ranking. Ultimately, consider engaging an SEO content writer for all your written content.
6. Web Page SEO (Search Engine Optimisation)
SEO applies to everything you do with your website. Consequently, every element must be optimised to achieve the best possible search engine ranking. Ultimately, by design, your web page must tell Google that your business is an authority within that market sector. Therefore, any searches relating to your business will allow Google to promote your website confidently.