Social Media Management – How Do We Work?

We’ve written a few blogs about the benefits of social media for businesses in Coffs Harbour. The advantages are clear. Greater exposure, client interaction and increased sales. However, if you’re handling everything yourself, you can become too tied to your phone and scratching your head for inspiration every week. At this point, you should consider Social Media Management. It’s relatively inexpensive and drives results without you being constantly involved. In other words, you have oversight but you can get on with running your business.

So, how exactly do we manage social media for our clients? Let’s break it down without the jargon.

Social Media Management Initial Setup

To kick things off, we need a few things from our clients:

• Photos and Videos: Send us your best imagery, videos, and any branding assets. This helps us create content that truly represents your business.
• Access to Your Social Media: We’ll need to get into your business social media channels such as Instagram and be added as an admin on your Facebook page. If you’re unsure how to do this, we will help you.
• Discovery Call: This is important. It helps us understand your brand’s voice and goals. This ensures the content we create is perfectly tailored to you. Plus, during our call or meeting, we’ll go through a more detailed questionnaire to get to the nitty-gritty.

Content Draft

With all the essentials in hand, we draft an outline for each social media post for say, 30 days in advance. This step is important because it allows us to:

• Make sure we’re on the same page regarding content direction.
• Save time by getting your approval on concepts before diving into the detailed work.
• Adjust based on your feedback to avoid rework down the line.
• At any time we can change a piece of content to reflect something more current or exciting that’s happening.

Content Creation and Scheduling

After getting your feedback on the draft, we move on to:

• Writing detailed captions, editing images or sourcing new ones, and completing the posts.
• Creating a posting schedule to determine the optimal times for engagement.

We’ll then send everything your way for a final review. Once approved, we’ll start bringing your social media channels to life.

Engagement and Organic Growth

Posting is just the beginning. We actively engage on your social platform to connect with your ideal audience. Our focus is on organic growth, and engaging with potential followers to build a genuine online community for your brand.

Social Media Management Monthly Content Cycle

And the cycle continues. About two weeks into the current month, we start preparing for the next. We’ll send over a new content draft, adjusting our strategy based on what’s working and what’s not, ensuring your social media presence is always fresh, relevant and engaging.

That’s our approach in a nutshell. Simple, straightforward, and effective. With us, social media management is all about creating a genuine connection with your audience and driving real results for your business.

Contact our team at F1RST today and let’s explore your fantastic options.