Social media marketing means utilising social media platforms to connect with your audience to build your brand, improve sales, and drive website traffic. You achieve this by creating compelling content on your social media sites, engaging with your audience, analysing the results and running social media advertising campaigns. So, the social media platforms that form this marketing are many. They include Facebook – with by far the most significant number of users, followed by Twitter, Instagram, LinkedIn, YouTube and Pinterest.
An Overview of Social Media Marketing (SMM)
These days, businesses use social media marketing in numerous different ways. Essentially, SMM has become a sophisticated process that can have huge effects on the bottom line. For instance, some companies constantly monitor social media for mentions of their products or brand to engage with those conversations. Furthermore, companies can now understand how well they perform with their platforms by using social media analytics. Information provided includes reach, engagement, and sales performance. Lastly, if a business wants to reach a specific audience, it can launch a highly-focused social media ad campaign.
Social Media Strategy
Before you jump in and start publishing content on your social media accounts, first take some time to consider your strategy. First, what are your goals? So, think about how social media can help you achieve your business goals. For example, are you going to focus on brand awareness? Or are increased website traffic and sales your priority? Also, social media can be used to build a community and perform as a customer support channel. Next, which social media platforms do you want to build on? Your choices include Facebook, Twitter, Instagram, LinkedIn, YouTube and Pinterest. Plus, some other smaller but growing media such as Tik Tok and Tumblr.
Getting Started With SMM
To begin with, pick the platforms that you think your target audience use. In other words, don’t spread yourself too thin across all the platforms. Lastly, consider what type of content do you want to publish? This may include videos, images, links, and tutorials. So, are you going to entertain or educate?
