It is often tempting to want all the bells and whistles when it comes to designing a website. However, what matters most is that your online presence gets all your important messages across and it does so quickly and effectively through simple web design. Your website visitors should never be in doubt about the purpose of your website or how to use it.
Simple Web Design – Less is More
It is vital that clutter and complicated design are kept to a minimum, and that essential information such as your contact pages and details about your products or services are easily accessible.
With simple web design, it is also important not to overwhelm customers by presenting too much information in one go. Pacing the provision of content keeps the cognitive load low and the website visitor happy. Navigating through the site should be easy and intuitive which means it should be straightforward and logical to click or tap through various pages and to return to the homepage.
Your website is often the initial point of contact where a potential customer experiences your brand for the first time. It is important to make the first impression a positive one. In this regard, it is important not to assume that because you understand your website, others will too.
Simple elements such as eye-catching imagery and a humble, slick design in most cases make for a great website. Gone are the days where complicated gadgets are used just for the sake of trying to impress. The goals have shifted towards user-friendliness, compatibility & light-weight solutions.
A good web designer will be able to integrate all kinds of flashy features to your website whereas a great web designer will achieve the same result but will make it appear clean, concise and effortless.
We here at F1RST have over a decade of experience when it comes to creating sophisticated yet easy-to-use, simple web design for Coffs Harbour businesses. Check out our All-Inclusive Website Packages & Website Management Plans which are a great starting point for your next website project.