A little research into your target market can go a long way with your SEO strategy. Take a look at what your potential clients would be searching when looking for a product or service your company provides. Let’s say they are looking for a local business; they may search for ‘in Coffs Harbour’, ‘located in Coffs Harbour’ or ‘Coffs Coast’.
Write High-Quality Content
The key is to create engaging content that is interesting and valuable to your target audience. Your content should include answers to the questions your buyers are likely to have and provide them with insights into your business, services or products. When writing your content, try to use your keywords appropriately and naturally. Avoid stuffing them in again and again in an attempt to improve your site’s rankings. Instead of helping with your SEO strategy, it could actually do some harm. If caught by search engines trying to ‘cram’ words, you could be penalised by lowering your ranking or in some cases removal your site from their index. Reading the same words repeatedly won’t impress your website visitors either, so try to keep it authentic for the reader.
Use Keywords In Your Website’s Page URLs
Equally as important to your SEO strategy are your page URLs. For example, if a page has information about a local marketing business, the URL for that page can include /Coffs-Harbour-Marketing/. Try focusing on the most commonly searched keywords. When deciding between “Coffs Harbour Business” or “Coffs Harbour Marketing”, use the words most applicable to your business with the highest traffic volumes.
Don’t Overlook Page Titles
A crucial part of your SEO strategy is to create interesting and engaging titles for your web pages. If the title grabs the attention of your target market, they are more likely to read your great content below. Answering what your reader will get from the article is a good place to start. Once you are happy with a title, try to shorten it, use strong words and make it attractive. Using your keywords in the title and in a sub-heading will work wonders.
Additional Keyword Placement
Once you have created quality content that your target market needs and will enjoy and you have your high impact heading’s, have another read through your copy. While you are reviewing your content, you may find additional places where you can naturally add your keywords and boost your SEO strategy further. You could change a sentence around to include a keyword or add words in front of your keywords to create a different phrase. You can be surprised what missed opportunities pop up after a few reviews.
Improve User Experience
A good user experience can be beyond website content but is becoming more and more important in a strong SEO strategy. Google has placed a higher emphasis on sites that offer a quality user experience across different devices and platforms. Work with a seasoned web designer to make sure your site is intuitive and easy to navigate and that everything works as it should.
Improve Your SEO Strategy And Hire An Expert
An SEO consultant can look closely at your website and see how it is performing against your keywords. They can provide you with an action plan to take your site to the next level and ensure your site is genuinely optimised.
If you are like most Coffs Coast business owners finding it hard to make time for writing content for your website, our Ultimate Website Management Plan might be perfect for you as it includes regular, SEO optimised copywriting that is customised for your business and target audience. For help with building your SEO strategy contact our experts at F1RST.