SEO Copywriting – A Guide

So, you’ve got yourself a shiny new website. The product pictures look great and the logo really pops. Great, you’re on your way. Now what’s all this about SEO copywriting? Is it important or have you spent enough time and money already?

The answer is simple – SEO Copywriting is Essential. Essential if you’re serious about being found and ranked highly in Google searches that is. After all, here’s the thing, it’s only the words that get you found.

Search Engine Optimise Everything

To fully realise your best possible ranking, optimise everything. Web designers understand this. They know smart coding, fast loading and optimised images are all accessed by the Google algorithm. Beyond this, it’s the words that make the biggest difference to search engine ranking. And the most important words are called keywords, or key phrases.

Keywords unlock results

When thinking about writing good SEO copywriting for your website, first think of which search terms (keywords) you’d like to get found for. In other words, what keywords are customers are using to find your kind of product or service? Now make a list of these phrases and use them to form the basis of your copy. Don’t over-do it though, Google calls that ‘keyword stuffing’ and you’ll be penalised as a result. Above all though, try to produce substantial, industry relevant content that’s informative and compelling. Google will know and pretty soon you’ll be heading to the top of the page.

Shall I tackle the SEO Copywriting myself?

With some practice and a little flair, anyone can write reasonable SEO content. You’ll need to get to know the details though. Here’s a good guide from Yoast to get you started. If, however, you don’t have the luxury of time or the inclination, there are a heap of talented SEO Copywriters out there. Bear in mind that lead times can be an issue so get the ball rolling as soon as you can. Talk to us today and we’ll get it happening.