Search engine optimisation (SEO) can have a massive impact. Getting it right can make a huge difference to your business website’s success. Below are five myths about SEO debunked.
Search Engine Optimisation Is A One-Off Thing
Oftentimes people mistakenly think search engine optimisation is something that they setup once and which will gather results unassisted over time. In fact, good results are not readily there, and patience is something you need with SEO.
SEO is something that needs to be worked on repeatedly over time. The evolution of search engine algorithms, a continuously changing online world and increasing pressures from competitors mean that maintaining your SEO efforts for the lifespan of your website is crucial.
Key Words Are No Longer Relevant
Recent updates now mean that keyword research is becoming more complex and has extended beyond manual activity. With artificial intelligence and machine learning, search engines have evolved to become more understanding and now consider context, relevant concepts as well as search phrases, so although keywords are not the greatest ranking factor, they are still an important aspect of your search engine optimisation strategy.
Link Building Is Dead
Not true. Inbound links are still influential when it comes to ranking, but be wary of suspicious link building offers; they can potentially damage your site’s reputation as well as your rankings. Instead, try growing your site organically with high quality, genuine links. Links from legitimate websites as well as directories, forums and social media are excellent for SEO.
Search Engine Optimisation Means Tricks And Clicks
Some People think that search engine optimisation consists of manipulative tactics and tricks to get users to click more, such as with intrusive advertising. But, true SEO is about sharing fresh content with your target audience and getting more traffic to your site by providing relevant and quality information in a way that is easily accessible.
SEO Is Unnecessary For My Business
It is true that traditional SEO is no longer relevant. However, many businesses rely on connecting with their customers or stakeholders. Furthermore, many of those connections come from search engines. So it makes sense to invest in SEO for your business to keep your company present and well positioned in the market.
Most misconceptions in regards to search engine optimisation come from using outdated tactics in an ever-changing SEO landscape.
For any further information or advice get in touch with us at F1RST.