AI and The Future of Photography Services

Photography is an incredible medium. It’s an art form that has blossomed since it began in the early 1800s. Moreover, throughout modern history, photography has brought global events to the attention of the public. Undoubtedly, great images have an immense impact and can even affect the course of history. These days, we’re all used to taking photos (with varying success!) with our phones. However, the big change is the recent rise in easy accessibility to AI image creation. With a prompt created with just a few words, anyone can produce an extraordinary image. In the world of professional photography, this has created fierce debates. So, let’s take a look at the pros and cons of AI in photography services.   

AI in Photography Services – The Pros

AI image creation offers incredible image possibilities. I mean, how else can you see an absurdly realistic image of a cat juggling while riding a bicycle? But seriously, the results can be both spectacular and undetectable as AI. For instance, professional photographer Boris Eldagsen submitted an image called, ‘The Electrician’ to the 2023 Sony World Photography Awards. And it took first place. It was a big deal. But, after the award, Boris fessed up that he’d created the image with AI. It was a revelation that shocked the photography world.

In addition, various creative agencies and photographer are seeing vast improvements in their productivity by using AI for image post-production tasks. It can quickly improve a poorly exposed image, remove objects, people and backgrounds and generally clean up.  

The Cons

The rise of AI imagery brings to the fore ethical concerns. The uproar following Eldagsen’s admission about the nature of his award-winning photo opened a Pandora’s box of questions. So, was it a real photograph? Or just programming? Is it enough to formulate a great narrative to qualify as art?

And then there’s the recent example of Amnesty International deliberately using AI images of supposed protectors in Columbia. When they were exposed to the fake images, they claimed they used AI to protect the identities of the activists. The issue here is, shouldn’t we be able to trust our eyes when seeing publications from serious journalists?

This fakery can easily be expanded to spreading false information and conspiracy theories. Just imagine what mischief could be created using AI images of politicians and celebrities. As for ordinary folks, false imagery could easily be used to destroy reputations, businesses and lives. 

Furthermore, what about the impact on professional photographers? The unique skills of photographers are under threat. Ultimately, brands might continue to opt for cheaper, AI-generated images over hiring photographers, models and expensive locations.

AI in Photography Services – Finding the Balance

This is an evolving situation. No doubt there will be winners and losers. However, AI in photography services is here to stay. But, how do we retain the benefits of this technology while managing its risks?

 If you need professional photography services that are supplied by Real people with Real talent, contact us at F1RST today!