One can no longer ignore the fact that mobile phones are everywhere these days. With more mobiles in Australia than there are Australians, it is a trend that has a significant impact on how today’s websites are created. Mobile web design is high in demand.
With 66% of Australians researching products & services on their mobile it is essential that your business website displays and performs well on small portrait oriented phone screens. Rather than employing several sites for different devices, the most effective solution is responsive websites which offer the benefit of only having to maintain a single website that is optimised for all screen sizes.
Fluid layouts make the most of the available screen real estate while optimisation, compression techniques & smart coding ensure fast loading times on mobiles which have less bandwidth when on the go.
Well executed mobile web design entails the usage of thumb-friendly navigation menus and buttons, especially for your calls to action such as ‘call us’.
43% of Small Businesses have a Mobile-Friendly Website
Chances are that if your website is not performing well on mobile devices the experience for people viewing your online presence on their smartphone is not a positive one which has a major impact on sales and customer engagement.
To fully take advantage of the mobile users’ market segment (which can be a large proportion of your website traffic) make sure that when you get your next business website designed or you are in the process of revamping an existing site that responsive design is one of the main considerations for your project.
How to approach Mobile Web Design
The behavioural profile of mobile website users is quite different from traditional website visitors. Typically, mobile device users are less patient when it comes to page loading times. If it takes too long, they will quickly move on to another website.
Also, keep in mind that most mobile searches occur at home on the couch while watching TV. While people focus on various other things, your website does not get your customers’ undivided attention. This fact makes it even more important to have a clean and uncluttered website that gets the right messages across quickly.
We here at F1RST keep up with the ever-evolving mobile web design trends and ensure that your website reaches the largest possible audience. Be it on traditional laptop & desktop computers or hand-held devices such as tablets and smartphones. Get in touch to find out more or to set up an obligation-free meeting.
