The Quick Guide to Using Photos for Marketing

Successful marketing is more than just getting a message across to your customers. You need to get them emotionally involved, show them something memorable and create a desire. Sure, well-written content can go a long way towards that goal, but it might not get across the line independently. So, to stir strong feelings in your consumers, you need to add some oomph, some energy, perhaps a little pizzazz. What you need are some great images. In fact, good photos for marketing are essential. In short, why serve just vanilla ice cream when you can offer all the toppings too?

The Benefits of Using Photos for Marketing

Beautiful images are memorable. Moreover, the memory of a good photo stays with us longer than the written message. This is particularly relevant in the fast-paced world we live in. Plus, the impact of an image is absorbed almost instantly, whereas written content takes longer to digest. Also, according to Time, interesting images encourage your website or article visitors to stick around longer. This is true for social media posts too. Therefore, adding a good shot means more engagement, sharing and ultimately, sales.

Types of Marketing Images

There are lots of ways to acquire or create images for commercial use. Besides commissioning a photographer, the most common method is via Stock Images. These photos for marketing are professionally shot, pre-made images that are catalogued and very cost-effective and convenient. The legality of stock photos can be a little complicated; here’s a brief guide:

Creative Commons

Refers to an image that can be used for free.

Editorial

These images can only be used for editorial purposes. Not commercially, such as with an ad or product.

Public Domain

Used however by whomever. Bear in mind that attribution is appreciated but not required.

Rights-Managed

Refers to an image that can only be used as a one-off. In other words, you’ll need to pay for each use.

Royalty-Free

Images that are free to use but can’t be edited or resold.

The Snap Shot

Photos, images, graphics, infographics, stock photos are great ways to employ visual content in your marketing. And, it’s so easy. So, be sure to include some good-quality, memorable images for your next blog post, marketing email, website, or ad. Your customers will remember you.

Talk to us about creating memorable media for your website today.