Creating the perfect logo that works with your brand is critically important. After all, your logo isn’t just a pretty icon to stick on your products. Your logo should communicate the essence of your brand and be sufficiently different to stand out from the competition. Moreover, your logo will usually be the first thing potential customers see. Therefore, it must make an impression and be unambiguous. So, how do you match your logo to your brand? How do you come up with logo ideas that work? Here are a few tips to help you develop logo ideas that fit your brand.
1. Understand Your Business First
Before you begin coming up with logo ideas, spend time exploring precisely what your business brand is, what you want it to become, and how you want customers to feel about it. So, be prepared for some deep personal examination. The work will be worth it once you’re ready to move to visualisation.
2. Keep Your Logo Ideas Simple
Everyone knows instinctively that the best logos are elegantly simple. However, this apparent simplicity hides the extensive development needed to make it appear simple. So, take your time with the company name and logo. If it doesn’t feel right, bin it and start again. Ultimately, a classic logo will be timeless and last for decades.
3. Consider Logo Ideas that Create Emotion
Your logo and brand will likely be the first impression your customers will see. So, how do you want them to feel? Using different typography, colours, and iconography can affect your customer’s emotional response. Do you want to be all about the business or playful? Getting this right will help strike a bond with your target customers.
4. Make it Memorable
A memorable name and logo are a priceless marketing advantage. They represent continual marketing without the costs. So, be bold and go for something unique, different, quirky even. After all, if customers only need to hear or see it once to remember it, you’re onto a winner.
5. Test Drive Logo Ideas
Effective brainstorming sessions should yield numerous name and logo ideas. Some will be worth working up into near finished versions. So, to help decide which one is the best, trial the ideas with employees, friends, family, and trusted business associates. Use the feedback to home in on the final killer logo!