The average internet user is getting smarter and perhaps more judgemental about company websites. They can smell a fake a mile away. So, when they land on a site and are presented with a huge fake photo of strangers with toothy grins looking at them, it’s a turn-off. Recent studies have shown that these kinds of disconnected images don’t build a relationship. The result? The customer clicks away to the next site. That’s why it’s a great idea to use high-quality photographs of local scenes. Even if your potential customer doesn’t instantly recognise the actual location, they’ll instinctively know it’s local. Boom. There’s your connection. Let’s have a look at 4 main reasons to use real local photos.
1. Studies Show Real Local Photos Are Better
Real photos have a much better chance of creating engagement. In turn, that means real, relevant images can improve website conversions. Moreover, folks like to feel they are connecting and shopping with locals. Jakob Nielson also did a study that demonstrated the importance of connecting with relevant images and not just any fluffy stock image.
2. Your Competitors Might Use the Same Image
If you’re browsing the endless catalogues of large international stock image libraries, you might just choose the same image as a competitor. Or vice versa. But, if you’re choosing boutique high-quality local images, this scenario is much less likely. To check where an image has been used before try using a reverse image search.
3. Real Photos Support Your Marketing
A great local photo can be the key to great online marketing. In fact, MDG Advertising have developed a cool infographic that demonstrates the importance of good images for a company’s brand.
4. Using Real Local Photos is Important
If your budget doesn’t stretch to hiring a professional photographer for your website images, then real local photos could be your next best option. Of course, you could have a go yourself but in reality, your website quality may suffer. In short, good quality images by local professional photographers will bring your site to life and create a lasting connection with your customers.