The age-old question, especially for Coffs Harbour business owners, is “How do I get found online?” Getting visitors to your website requires a multi-pronged approach.
The most important factor is providing content your customer base seeks. An easy way to do this is to answer the questions your clientele is already asking you. When you receive a question from a customer during the week, jot it down and answer it on your website. For example, a mortgage broker may be asked what documents are needed to obtain approval for a loan. This would make a great blog post and would help her website show up as a search result for anyone in the area researching home mortgages.
Content will help you show up on search engines, but to rank highly, you also need a website that’s been designed to work with the search engine; This is called on page SEO. Search engines like Google analyse the web and classify it to provide relevant results to searchers. In order to show up on the first page of search results, you need a site design that makes it easy for Google to read and classify. There are some factors that go into this, such as page hierarchy, title structures, and various meta tags.
A third factor is called off-page SEO. This refers to data outside of your website that contributes to search engine ranking factors, such as having your business information uniform throughout various reference websites like Yahoo Small Business and Yellow Pages. It’s important to have your business name, address, phone number, and web address the same for all of the various sites people may use to find your business. There are companies like Yext that offer to keep your business information uniform across hundreds of these sites for a fee, but it can be done for free with a little time and elbow grease.
Although we’ve covered three major factors that contribute to getting found online, there is much more that goes into showing up on the first page of search results. There is no silver bullet for search engine optimisation. Showing up on the first page of results is a sum of many factors, each of which contributes a small amount.