“Visitors don’t stick around for slow, clunky, or outdated sites – they bounce straight to your competitor.”
get found online
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The age-old question, especially for Coffs Harbour business owners, is “How do I get found online?” Well, there are ways to make big gains but getting visitors to your website requires a multi-pronged approach. So, let’s look at how to get found online.
Give Your Customers What They’re Looking For
Firstly, the most important factor is providing content your customer base seeks. An easy way to do this is to answer your clients’ questions. For instance, when you receive a question from a customer during the week, jot it down and answer it on your website. So, a mortgage broker may be asked what documents are needed to obtain approval for a loan. This would make a great blog post. Plus, it would help that website appear as a search result for anyone in the area researching home mortgages.
A Winning Site Design
Next, there’s no question that good content will help you be found on search engines. However, to rank highly, you also need a website designed to work with the search engine. This is called on-page SEO. Search engines like Google analyse the web and classify it to provide relevant results to searchers. So, to rank on the first page of search results, you need a site design that makes it easy for Google to read and classify. Many factors apply such as page hierarchy, title structures, and various meta tags.
Outside Influences
A third factor is called off-page SEO. This refers to data outside your website that contributes to search engine ranking factors. These include ensuring your business information is uniform throughout reference websites like Yahoo Small Business and Yellow Pages. It’s important to have your business name, address, phone number, and web address consistent across all these various websites. In fact, there are companies like Yext that offer to keep your business information uniform across hundreds of these sites for a fee. However, it can be done for free with a little time and elbow grease.
Get Found Online
Although we’ve covered three major factors that contribute to getting found online, much more goes into achieving the first page of search results. There is no silver bullet for search engine optimisation. Moreover, appearing on the first page of the results is the sum of many factors, each of which contributes a small amount.
Contact F1RST with any questions or to get started with a Professional Website Management Plan today.
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