You can buy a brand new 4K DJI drone for the price it costs to hire an operator. So why would you hire a professional operator?
You may have thought to yourself aerial footage would be a great way to stand out from the crowd. It’ll look great on your website or social media account. Well, although there are no laws stopping you from purchasing a drone from your local electronics store, you may spend lots of money without being aware of the laws and general safety requirements for the use of drones.
Technology is Always Getting Better
We see this in our phones and computers. Apple, Samsung and yes, drone companies too. They release their flagship products once a year, or more! However, hiring a professional will likely mean you are always getting the best and newest technology. The operator is also using the technology for hundreds more hours per year than a general user. Therefore, they are more likely to help you stand out and have longer-lasting media for your business. Plus, you need to learn if you have the capacity to keep up with this fast-growing industry.
Do You Want to Own a Drone?
A cost analysis would be a good place to start. Operating a drone for your business requires more thought than just what drone to buy. For instance, some are good for filming and photography, others for agricultural use and more. It depends on your requirements.
In addition, you will then need to consider training, certification, registration, insurance and maintenance. If you hire a professional, they look after this for you.
Paying an employee to get their licenses may be more cost-effective. Essentially, it is fine for your business to own a drone, just own it properly.
Hire the Right Person
Drones can be dangerous, they can be difficult to operate, and have a lot of laws governing their use. So, don’t underestimate how beneficial it could be for your business to start a relationship with a drone operator who holds a RePL (Remote Pilot License) and a ReOC (RPA Operators Certificate).
Particularly in places like Coffs Harbour, whether it is internally or externally, hire the right person. Not only will these professional operators get a better shot, but the shoot will also be planned, safe, insured and with their own and your business’s best interests in mind.
So, unless your business is in marketing or content creation, I am sure your cost analysis will recommend hiring an existing professional. It is a wise choice to help you stand out and have confidence in the pilot’s ability to fly well and follow the rules.
CASA has plenty of information about drone laws and safety on its website. They also have a database of all ReOC holders in your area to help you find the right people.
Like getting a professional to build a house, not only will professional drone pilots follow the laws and best practices, they are going to get the best results.