Adding professional custom video to your website can bring substantial benefits. Furthermore, businesses are increasingly including video marketing as part of their digital marketing. And for good reason, research has revealed that a massive 72% of visitors say they rather watch a video than read the content for information.
So, let’s have a quick look at the top 8 benefits of video marketing.
1. Fast delivery of the message
Folks love video. A good video will be absorbed more quickly and remembered for longer. Together with quality written content, you can be sure your message is getting out there.
2. Custom video for better visitor engagement
Not only will video add another string to your SEO bow but it’ll help keep customers on your site for longer. Besides, less bounce means Google will further reward your site with better ranking.
3. Video Production brings a personality to your website
Custom video lets you give your site a personality. It can set the whole tone of your marketing, therefore, helping to engage and retain exactly the type of visitor you want.
4. Bonding with your customers
Let your customers get to know you and your employees. After all, people like to buy from people they know. This could be a staff profile video, or product demo or just something fun.
5. Reach out with custom video
We know customers respond well to video on websites. They’ll also love it on your Social Media channels such as YouTube, Facebook and Instagram. Professionally produced video content can even ‘go viral’ if you’re really lucky!
6. Stand out from your competition
Videography allows you to create a living, breathing representation of your business. Be bold and stand out from the crowd.
7. Encourage return visits
Updating your site with regular new videos will encourage repeat visits. Why not provide training on how to use your products or start a series of training videos?
8. Be memorable
Good video content will make your message and website memorable. This, in turn, helps generate more recommendations and referrals.