8 Benefits Of Adding Custom Video To Your Website

Adding professional custom video to your website can bring substantial benefits. Furthermore, businesses are increasingly including video marketing as part of their digital marketing. And for good reason, research has revealed that a massive 72% of visitors say they rather watch a video than read the content for information.

So, let’s have a quick look at the top 8 benefits of video marketing.

1. Fast delivery of the message

Folks love video. A good video will be absorbed more quickly and remembered for longer. Together with quality written content, you can be sure your message is getting out there.

2. Custom video for better visitor engagement

Not only will video add another string to your SEO bow but it’ll help keep customers on your site for longer. Besides, less bounce means Google will further reward your site with better ranking.

3. Video Production brings a personality to your website

Custom video lets you give your site a personality. It can set the whole tone of your marketing, therefore, helping to engage and retain exactly the type of visitor you want.

4. Bonding with your customers

Let your customers get to know you and your employees. After all, people like to buy from people they know. This could be a staff profile video, or product demo or just something fun.

5. Reach out with custom video

We know customers respond well to video on websites. They’ll also love it on your Social Media channels such as YouTube, Facebook and Instagram. Professionally produced video content can even ‘go viral’ if you’re really lucky!

6. Stand out from your competition

Videography allows you to create a living, breathing representation of your business. Be bold and stand out from the crowd.

7. Encourage return visits

Updating your site with regular new videos will encourage repeat visits. Why not provide training on how to use your products or start a series of training videos?

8. Be memorable

Good video content will make your message and website memorable. This, in turn, helps generate more recommendations and referrals.

F1RST is excited to be offering professional and cost-effective video production for websites and general marketing. Get in touch and explore adding this exciting media to your digital marketing plan.