Content writing for the web has become a powerful tool for engaging your clients and keeping search engines happy. Search engines are searching for what is termed ‘authority sites’. This simply means the sites with the most updated, informed and engaging content that resolves user queries clearly and concisely. Thus, by keeping your content fresh and interesting, you are more likely to attract the attention of users and search engines and be rewarded with higher rankings.
Content writing for the web should be strategic and relevant. Gone are the days of keyword stuffing – so keep your content standard high, and on target, with suitable information for your audience.
Top Reasons Why Consistently Updating Content Will Help Your Website Rank
Fresh Content Is More Likely to Get You Indexed
Google relies on information gathered by their Google bots to determine search result rankings and which sites are ‘authority sites’. Googlebot is the term used to describe the algorithms that crawl the web indexing and ranking sites in order of priority. By consistently updating content you attract the attention of the Google bots. The more your site is crawled, the more likely you will be perceived as an ‘authority site’ and looked upon favourably in the rankings.
Clever Content Writing Offers More Keyword Opportunities
While there has been a shift away from the importance of keywords, they still have a place in SEO strategy. Strategic content writing, using the correct use of keywords can still help you climb up the rankings. Adding new content in the form of blogs or articles is an easy way for you to focus on different keywords to highlight specific products or services you offer. For each blog, include detail about these individual topics using appropriate keywords which will more likely appear in search results.
Bounce Rate
‘Bounce Rate’ is the term used to describe how long a user spends on a site. Most users decide in under 10 seconds if a site is helpful and will either click through or click away to continue their search elsewhere. Search engines monitor this behaviour and will either reward or penalise you depending on your average ‘bounce rate’. Regularly updating your information with informative new content and blogs will encourage users to click through your site, stay on your site longer, and this will have a positive effect on your bounce rate.
Builds Confidence and Encourages Long-Term Customer Relationships
Building an online reputation will add credence with search engines. By regularly adding and updating content you are displaying your knowledge and experience in your chosen field. Your customers may come to view you as an expert and return to your site for future advice and transactions, therefore building long-term customer relationships.
Customers will be more inclined to share, link or tell people about you, encouraging others to visit your site. Returning visitors will also help boost your rankings as search engines will view you as a trusted authority.
Linking Opportunities
Internal and external links to your site have a huge impact on your search engine ranking. Think of it as a popularity contest, the more links you have, the more popular you are viewed as by search engines.
Blogs are a great way to add links. They can be used to direct users to other pages within your site, motivating users to stay on your site longer. The longer a user is on your site, the more likely they are to buy or interact.
A good blog can be linked into from an external unrelated site that views your content as relevant and informative. This is an ideal situation as you are then exposed to a wider audience and can be rewarded by search engines when done consistently.
There is no doubt that adding fresh, regular content to your website has many advantages and will place you above your competitors, both in rankings and customer satisfaction. Content writing takes time. It is often difficult for businesses to allocate this time to write, and add consistent, targeted, quality content.
F1RST offer Website Management Plans for Coffs Harbour Businesses. They maintain your website and incorporate professionally written blogs, updated to your website regularly. Blogs are written specifically with your business in mind and are optimised using the most advantageous keywords to help your website rank favourably in search results.
