As a small to medium Coffs Harbour business, you should embrace video production. Not only does video provide an incredibly effective way to communicate with your customers, but it’s also the most consumed media type, especially by younger customers. In addition, videos can easily be shared across your social media platforms, websites and email. Plus, with the right approach, commercial videography can bring fun and excitement to your message and brand. So, let’s look at a few ways to breathe life into your corporate videos and make them more exciting, successful and compelling.
1. Ask a Question
Grab your audience’s attention by starting your video with an intriguing question. Questions might include, “Do you know what makes our services stand out in a crowded marketplace?” or “Ever wondered how we ensure our products are eco-friendly without compromising quality?”. You can then construct your video’s narrative and content around it.
2. Commercial Videography – Rethink the White Background
Consider moving away from the standard white background. It’s been done to death by the likes of Apple and everyone following along. For instance, Coffs Harbour has plenty of scenic places. So why not use your workspace or even our beautiful city as your background to add authenticity?
3. Quality Over Quantity – Stock Footage
Undeniably, stock footage can come in handy, but strive for quality over quantity. High-quality footage from places like Shutterstock can make your corporate videos stand out.
4. Cut Back on Industry-Specific Jargon
The excessive use of industry-specific terms, buzzwords or professional jargon can sometimes make corporate videos unsavoury for the ordinary viewer. Although these terms are helpful for those within the industry, they can inadvertently exclude a wider audience. So, if industry-specific language is needed, make it a point to explain these terms in a more straightforward, more approachable way that all viewers can grasp.
5. Opt for Conversational Dialogue Over Rigid Scripts
While particular types of commercial videography might need a more rigid script, keeping your dialogue as natural as possible is generally better, especially for segments directly addressing the camera. Moreover, engage your audience by adopting a conversational tone, similar to how you would converse in person, instead of a script that sounds like you’re mechanically reciting information. This approach makes viewers feel more at ease and receptive to your content.
6. Commercial Videography – Implement a Structured Narrative
Who said story structures are exclusive to TV shows or movies? They’re equally potent in creating engaging and cohesive commercial videography. A well-structured narrative sets the tone for your corporate video, giving it a consistent flow that feels familiar to the audience. Story structures to try could be an innovation, a client success story, your business’s journey, or try ‘a day in the life’ of a member of staff or team.
8. Explore Colour, Grading and Filters
Your video’s aesthetic can hugely benefit from the variety of filters and colour-grading options most video editing software offers. With a careful approach, colour modifications can significantly aid in storytelling. So, utilise different colours, overtly or subtly, to stir specific emotions and feelings.
9. Ensure a Perfect Cast for Your Commercial Videography
The charm of your video’s content and story largely depends on the people featured. Video, by nature, amplifies personalities, making careful casting vital. If you have the budget, hiring professional actors to ensure excellent outcomes might be worthwhile. On the other hand, if you prefer featuring your staff, select those with natural charisma and confidence.
10. Incorporate Vibrant Background Music
The role of appropriate music in commercial videography can’t be over-emphasised. Music powerfully influences our emotions and perceptions, playing a pivotal role in discerning and interpreting video content. So, strive for engaging soundtracks that effortlessly align and enhance your video’s theme and tone. It’s worth noting that many big brands such as Telstra, Optus, NAB and Bupa use real licensable music produced by upcoming artists. These productions are great for emotional impact, audience connection, and image campaigns. Fortunately, you can do the same and access the same pool of fantastic music. Ultimately, it’s less ‘stockie’ and generic than the average off-the-shelf stock music.