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commercial videography
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When a visitor checks out your website, research shows that it’s the video content that they’ll head for. In fact, video is the most widely consumed form of media on the internet. And here’s the thing, we’re not talking about polished sales productions. On the contrary, most visitors are looking for authentic, to-the-point, informative videos presented by real people. So, here are a few tips on how to make your commercial videography more compelling and successful.
1. Open with a Question
Starting your video with a question is a good way to grab the viewer’s attention. Try something like, ‘So what is it that makes our services so special?’ or ‘How do you know our products will last?’ From there, answering the question is the rest of the story.
2. Commercial Videography – Background
Using a bright white background for your videos works well. Apple et al have done it for years. But it’s overused and getting a little passé. Try something different, like a Coffs Harbour scenic spot. There are heaps to choose from, and it’ll bring some local authenticity to your video.
3. Quality Over Quantity – Stock Footage
Stock video footage from sources such as Shutterstock can really enhance your production. Select carefully, though, and avoid overdoing it; otherwise, you’ll risk losing the personal touch.
4. Don’t Overdo Industry Jargon
You know your business inside out, so it’s easy to use industry jargon while sometimes forgetting what your average customer knows. So, make it a point to explain these terms more straightforwardly and avoid the technical terms where possible.
5. Choose Conversational Over Rigid Scripts
This isn’t meant to be a super-slick TV production; visitors are looking for a more relaxed conversational experience. A totally scripted piece can come across as too clinical and dry.
6. Commercial Videography – Create a Structured Narrative
Story structures aren’t exclusive to TV shows or movies. They’re equally relevant in creating engaging commercial videography. A well-structured story gives your corporate video a consistent flow that is easily digestible to the audience. Besides, winging it is a recipe for disaster and endless retakes.
7. Get a Bit Fancy – Explore Colour, Grading and Filters
Your video’s style can hugely benefit from the variety of filters and colour-grading options. And most video editing software offers these options. With a thoughtful approach, colour modifications can significantly aid in storytelling. So, utilise different colours to stir specific emotions and feelings.
9. Choose the Best Cast for Your Commercial Videography
The success of your video’s content hinges on the people featured. You’ll need to seek out the most charismatic among your staff. It can be a little tricky if the boss imagines he’s perfect for the role, but in reality, there are actually better candidates. Diplomacy is vital!
10. Incorporate Background Music
The right music can make or break a video production. Choosing the right piece takes skill and experience, but with a little practice and some honest feedback, you can begin to make a big difference to how the video is received. It’s a good idea to start with more neutral choices before you get too adventurous!
