It’s never been easier to set up an online business to sell your services or product. And, with a vast and expanding marketplace of consumers looking for something unique, knowing how to effectively tell your business story has never been more crucial. In fact, a strong story is your way of standing out. Sure, the big-box, mass-producing mega-companies might be more powerful, but they lack soul, individuality and creativity. So, here are three tips on how to successfully tell your business story.
1. Write about the Real People Behind the Business
It doesn’t matter if ten other companies sell similar products to you because your story is unique. Clearly, no one else has been through precisely the same challenges and triumphs. It’s personal, and it will define your business. So, by introducing key players in your business and letting customers develop a more intimate relationship, such as through Facebook, you start to carve a unique niche. Make no mistake; a customer will be more loyal to a real person than a faceless brand.
2. Focus your Business Story on Connecting with Customers
Generally, potential customers will head to your About page for a more personal take on your business. Don’t miss the opportunity to make a real connection here. About pages shouldn’t just be a dry historical record. So, here’s your chance to let your customers know what drives you. What makes you laugh. Let them know you love camping too and having beers around a campfire. Ultimately, through your business story, you want customers to feel an affinity to your attitudes to life.
3. Include Company Values
Like is drawn to like. Shared values help your customers make informed buying decisions and inspire trust in your products or services.
Don’t be afraid to express your values. For instance, it’s ok to say you enjoy the buzz of being a small business entrepreneur if that’s your thing. After all, many folks would love to be their own boss, so they’ll admire your spirit. In addition, expressing your values through your business story helps customers understand why you do what you do. Ultimately, be honest and authentic.
