A strong brand image is crucial to the success of any business. After all, it’s the first thing customers see. It tells them what you stand for, and it will lead to increased sales when optimal. However, it’s also one of the most challenging things to do well when starting out with a small budget and limited resources. So, in this article, we’ll cover how to choose compelling brand imagery for your company or personal brand to set yourself apart from your competitors.
What’s the Difference Between Brand Imagery and Brand Image?
A brand image is a mental representation of your company that customers have built up over time. It’s the sum of their experiences with your product or service and how those experiences make them feel about your brand. This can include everything from how well it performs to customer service interactions to promotional materials. On the other hand, brand imagery refers to the aesthetic image of your brand. It’s the images and illustrations you choose as part of your branding design. Also, it’s the art you use in your advertisements and on social media, as well as the photos you post of your products or service. The two are closely related and often used interchangeably. But there are some essential differences between brand imagery and brand image that can help guide you in designing your company’s visual identity.
How is Brand Imagery Different From a Logo?
The main difference between brand imagery and a logo is that the former doesn’t have to be a symbol. It can also be an illustration, photograph or video. So, for example, when creating ads for your business, those ads will likely feature illustrations or photos together with a logo.
Choose Powerful Photos, Illustrations and Artwork
The right imagery can make or break your brand. A strong visual identity will set you apart from the competition and build a lasting impression in your audience’s mind. Therefore, choose powerful photos to create memorable brand imagery that communicates what your company is about. Your imagery needs to appeal to your customer’s specific demographics. Professional photography is often the best option for high-quality, targeted images. Alternatively, stock image libraries such as Shutterstock and iStock offer outstanding images for a reasonable fee. If you need inspiring stock landscape shots taken on the Coffs Coast, try My Coffs Harbour. Finally, together with perfect imagery, you need to combine these choices with appropriate typography, colour scheme, composition, content and style.
Branding Builds your Reputation
There’s no doubt that excellent brand imagery builds your business’s reputation. Essentially, it’s crucial to choose the right images that reflect your brand’s personality and values to maximise your brand’s impact. You may have an idea of what you want your brand to look like, but we suggest you consult with a design expert early on in the process before deciding on any design choices.
