Is your website design working for your business? You want your online presence to instantly communicate the services or products you offer. Likewise, the reasons why your company is the better choice for your online customers need to be clear. Your website’s design should be professional, simple to navigate and most of all attract customers to your business.
1 Create A Simple Website Design
It is vital that your products and services are clear from the start. Your website design shouldn’t be overwhelming or distracting. Try to avoid presenting too much in one go. The main navigation should be intuitive to the user. It should be easy to find links to another page, and to get back to the homepage.
Ensure your site speaks to potential customers and engages in a way that it true to your brand. Doing this will help build trust and credibility.
Your services and products should be described using persuasive language. Accompany this with photos and videos and make sure you have clear pricing, product ratings, customer reviews and FAQs if applicable.
2 Be Clear With Your Branding
Certainly, it is important that you think about your target market and the type of online presence they would like to see when visiting your site. The way you present your business online should accurately represent the products and services you provide.
3 Website Design Should Work Well On Multiple Devices
Your website design needs to function on all devices; this includes laptops, tablets and, most of all, mobiles. If your site is just built for desktop usage, accessing it on mobile devices might result in navigation difficulties or incorrectly displayed pages.
Google looks at how well your site performs on various devices when determining where your site will appear in the search engine rankings (Google’s mobile-first indexing).
4 Use Online Directory Listings For Promotions
A listing on an online directory is an effective way of being found. It is a great way to put your business in front of more people and potential customers. It can also help with your SEO and increases your online exposure. One of Google’s more recent updates focuses on online directories; this means businesses listed in reputable directories will rank higher in search results.
5 Engage With The Online Community
Finally, engaging in relevant online communities such as Facebook, Twitter, LinkedIn, blogs and forums helps to educate people about your industry. By doing this, you gain additional exposure and backlinks to your site. This will help to boost search engine rankings and therfore improve the traffic to your website.
Here at F1RST, we specialise in website design. Whether you need an update or a whole website overhaul we would love to help you jump into your next project.