Partnering with a Digital Marketing Agency
Our Coffs Harbour based digital marketing agency consists of a diverse group of digital marketing professionals, each with their area of expertise. Moreover, while each member understands the overall strategies required to launch a complete digital marketing initiative, it would be nearly impossible for one person to possess all the necessary skills. For instance, while one of the team may be an SEO and copywriting expert, it’s unlikely they are also a skilled graphic or web designer. So, when a company hires a full-service digital marketing agency, they gain the expertise of experienced individuals brought together as a cohesive team with a distinct range of marketing talents. This enables an effective digital marketing strategy without the usual cost, stress, and commitment. In turn, this represents enormous value for your business.
How Your Coffs Coast Business Benefits
We’ve previously covered all the benefits of working with a digital marketing agency on our blog. However, here’s a quick synopsis of the critical benefits for your business:
- More cost-effective than hiring an internal marketing team
- Access to multiple skills and extensive experience
- Able to hit the ground running with a unified team
- Proven track record of previous successful digital campaigns
Creative Directors oversee and control all the creative elements within a Digital Marketing Agency. The Creative Director ensures that only the highest quality work passes through to the client. So, every team member must seek approval at every stage. The CD will ensure that the images, layouts, and designs follow the design brief and guidelines. Furthermore, the Creative Director will provide ideas, inspiration, and constructive analysis for every design element. The Creative Director is the quality control conduit between the creative team and the client.
Digital project managers are responsible for creating a company’s online digital marketing strategies. They work within budgets to develop digital marketing campaigns and web applications. Plus, they identify risks, create support documents, and write detailed reports and plans.
A Digital Consultant’s role is broad. It could be considered the ‘catch all’ title for any position within a digital marketing agency. Their competence lies in carefully managing those tasks to seamlessly bring about digital marketing strategies and campaigns. Essentially, Digital Consultants wear many hats. They are expected to manage SEO, digital advertising, social media, web design and development, and more.
Web Developers oversee a website’s look and feel. In addition, they look after the technical aspects of a website. The most talented website developers bring equal flair and knowledge to both the design and technical aspects.
Content Strategists work with the Content Manager and Project Managers. Their primary focus is copywriting and SEO. Therefore, creating web page content, blog writing, email marketing, and social media posts are all within their remit. Furthermore, SEO strategy is a significant component of the work.
Copywriters oversee all proposed website content within a digital marketing agency. This includes anything written and posted by the agency or client, internally and externally. So, from developing compelling content right through to proofreading all written content, the content manager focuses on putting their client’s value proposition into words.
The role of the photographer is to capture still images that perfectly fulfil the client’s brief. Photography can occur in a studio, on location or at an event. Creative photographers will suggest the best shots and locations to achieve maximum impact. Moreover, they can handle client liaison and location management. So, organising equipment, lights, models, and settings are all part of the photographer’s role.
Videographers generally work within the corporate sphere. Their role is to plan, shoot and edit videos to fulfil the client’s brief. Also, Videographers can work independently or with a more extensive video production team. Projects include adverts, corporate videos, social media videos, business case studies and TV. Essentially, videographers are creative individuals who thrive at the cutting edge of video technology, techniques, and styles.
Graphic Designers bring the Creative Director’s vision to life. They handle graphic design for websites, social media, and branding. While remaining within the design and style guidelines, an experienced designer will bring flair and imagination to every project.
A multimedia creator is a graphic designer with a wide range of skills and versatility across every medium. The Multimedia Creator works with other graphic designers and developers to add creative solutions to graphics within digital and traditional formats. Ultimately, thoughtful and creative design adds a dynamic element to enhance website and brand engagement. In addition, multimedia designers are able to effectively work across all media including print, email designs and all kinds of advertising materials.
The role of the client liaison is to provide timely communication between clients and the digital marketing agency team. In addition, they will field telephone and email enquiries and pass on potential sales opportunities. Internally, client liaisons will create schedules for workflow and provide any feedback from clients.
The Accounts role is crucial to the proper running of the business. Accounts create budgets, monitor expenditure and report on cash flow.
Our four-legged security officer adds an essential element to our overall office security setup. Being a large breed canine, he’s more than able to cope with the role’s challenges. Rest assured, all our data is password and encryption protected. However, with a lot of valuable equipment on the premises, our K9 protector prevents any unwanted disruption to workflow. Indeed, at the earliest opportunity, his powerful auditory and olfactory abilities trigger loud audible alerts to deter human and animal intruders. K9 security is a 24/7 onsite engagement that requires thorough diligence and dedication.
In addition to the core activities the position requires, K9 security officers can provide additional benefits. These may include handyman activities such as removal of food waste and adjusting garden bed acidity levels. In addition, furry protectors aid staff members’ general physical and mental well-being. For instance, they may take staff on lunchtime walks, involve them in various ball-based activities, and ensure staff always feel secure. Finally, mental welfare is provided via counselling services – four-legged security officers display exceptional listening skills (in a non-judgement way), empathy, infectious enthusiasm, and a constant can-do attitude.