36 On-Page SEO Factors

Being involved with SEO Strategies for over ten years, I often describe the process as a game of chess where all pieces move at the same time. The more sophisticated search engines such as Google and Bing become, the more a well-balanced SEO strategy pays off. There are quite a few DO and DON’Ts that can be on-site as well as off-site. Rather than optimising specifically for search engines, the trend has definitely moved towards optimising for users in a search engine friendly manner. Also, if you over-use keywords, you will ultimately be punished maybe even banned.

To give you an insight into the SEO expert’s headspace we have compiled the following short-list.

On-site factors that can positively influence your SEO Strategy

1. Keyword in URL
2. Primary Keyword in Domain name
3. Keyword in the Title tag
4. Primary Keyword in the Description meta tag
5. Keyword in Keyword meta tag
6. Keyword density in body text
7. Individual keyword density
8. Keyword in H1, H2 and H3
9. Main Keyword font size
10. Keyword proximity (for 2+ keywords)
11. Main Keyword phrase order
12. Keyword prominence (how early in page/tag)
13. Primary Keyword in alt text
14. Keyword in links to site pages (anchor text)
15. Links to internal pages- keywords?
16. Are all Internal links valid?
17. Efficient – tree-like structure
18. Intra-site linking
19. Links to external pages- keywords?
20. Outgoing link Anchor Text
21. Link stability over time
22. All External links valid?
23. Less than 100 links out total
24. Linking to Authority
25. Domain Name Extension Top Level Domain – TLD
26. File Size
27. Hyphens in URL
28. Freshness of Pages
29. Dynamic – Amount of Content Change
30. Freshness of Links
31. Frequency of Updates
32. Page Theming
33. URL length
34. Site Size – Google likes big sites
35. Site Age
36. Age of page vs age of the site

Understanding these factors is essential for the production and maintenance of our websites.

To find out how F1RST can assist your business with expert SEO strategies for your company’s website, please view our Web Design section.